Key visuals
- Discipline
- Key visuals
- Where it ran
- Social media
- Clients
- El Abd, Doha, Imtenan, Three Chefs, There, RAYA, Molfix
One brief, one image.
The brief
Seven brands, each with a focused brief that called for one strong image rather than a long campaign.
The approach
Every visual is built around one clear moment: a ritual, an appetite, a pause, a giveaway or a first step.
Execution
Photo manipulation, compositing and art direction, from the first visual direction to the final key visual.
Food & beverage
El Abd
Eid content for El Abd that feels warm and familiar. Eid lives in the small details: a tea glass, a plate of kahk and the warmth of home. Keeping the moment close and familiar lets the product belong to the celebration.
Food & beverage
Doha
Bring the restaurant feeling to a meal at home. The pleasure of eating out is brought into an everyday home setting. Appetite leads the scene, while the characters’ reactions and contrasting colours give a familiar meal a little theatre.
Food & beverage
Imtenan
A calm, natural moment for Imtenan. Soft morning light, floating botanicals and a warm cup create a small escape from the day. The gentle composition gives the ingredients room to tell their story.
Food & beverage
Three Chefs
Make a quick meal feel like a freshly made one. The finished burger carries the appetite appeal, while airborne cheese and a bright kitchen keep the image lively. The composition brings convenience and the pleasure of a freshly assembled meal into the same moment.
Social media
There
Imagine a different kind of creative company. An empty office becomes a space of possibility. Expressive portraits and oversized names imagine a different kind of creative company, while a shared colour and type system connects the three compositions.
Retail
RAYA
Announce a RAYA giveaway as the start of a new journey. An open road creates possibility, while parcels descending from the sky add a playful sense of chance. The scooter anchors the scene so the giveaway feels like the start of a new journey.
Personal care
Molfix
A baby’s first steps, seen through a parent’s imagination. A baby’s first movements become the beginning of an imagined adventure. Hand-drawn astronaut details bring the parent’s hopes into the room without losing the warmth of the real moment.
