DHL
- Discipline
- Logistics
- Client
Making delivery visible.
Context
A collection covering label-free shipping, delivery scenarios, seasonal occasions and GoGreen messages.
Visual idea
Make an invisible network feel immediate. Familiar sculptural figures using a phone give label-free shipping an unexpected, human entry point; oversized yellow parcels turn seasonal deliveries into part of the occasion.
Execution
The label-free series pairs familiar sculptural figures with a phone. Other executions place yellow parcels inside everyday settings; GoGreen work introduces natural imagery while retaining the yellow brand signature.
